{"id":4025,"date":"2023-10-25T14:43:30","date_gmt":"2023-10-25T12:43:30","guid":{"rendered":"https:\/\/oxygensavestheplanet.com\/la-nature-un-geant-de-la-durabilite\/"},"modified":"2023-10-31T12:48:16","modified_gmt":"2023-10-31T11:48:16","slug":"la-nature-un-geant-de-la-durabilite","status":"publish","type":"post","link":"https:\/\/oxygensavestheplanet.com\/fr\/la-nature-un-geant-de-la-durabilite\/","title":{"rendered":"La nature : un g\u00e9ant de la durabilit\u00e9"},"content":{"rendered":"\t\t
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Une histoire de r\u00e9ussite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Natura & Co, g\u00e9ant sud-am\u00e9ricain des cosm\u00e9tiques et quatri\u00e8me groupe mondial de cosm\u00e9tiques, est un exemple brillant de la mani\u00e8re dont un engagement en faveur du d\u00e9veloppement durable peut contribuer \u00e0 la r\u00e9ussite d’une entreprise. Bien qu’elle ne soit pas tr\u00e8s connue en Europe, sa r\u00e9putation de leader en mati\u00e8re de d\u00e9veloppement durable est bien \u00e9tablie dans son pays et au-del\u00e0.<\/p>\n

La certification B Corp de Natura, obtenue pour la premi\u00e8re fois en 2014, refl\u00e8te son engagement profond en faveur de la durabilit\u00e9 sociale et environnementale. Cette certification n’est pas seulement une marque d’honneur, mais un t\u00e9moignage de la valeur que la durabilit\u00e9 peut apporter en termes de diff\u00e9renciation du march\u00e9 et de confiance des consommateurs.<\/p>\n

Avec des objectifs ambitieux d\u00e9crits dans sa Vision 2050 du d\u00e9veloppement durable, Natura est un mod\u00e8le d’int\u00e9grit\u00e9 et de responsabilit\u00e9 pour une entreprise, tout en cr\u00e9ant de la valeur pour les actionnaires et la communaut\u00e9 au sens large.<\/p>\n

Natura montre qu’avec un v\u00e9ritable engagement en faveur de la durabilit\u00e9, une entreprise peut prosp\u00e9rer financi\u00e8rement, attirer les meilleurs talents et apporter une contribution positive au monde. Son histoire est une source d’inspiration pour toutes les entreprises qui aspirent \u00e0 cr\u00e9er un impact positif par le biais de leurs activit\u00e9s.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Qu'est-ce que la certification B-Corp ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La certification B Corporation (ou B-Corp) est une r\u00e9compense accord\u00e9e aux entreprises qui respectent certaines normes de durabilit\u00e9 sociale et environnementale. Voici un r\u00e9sum\u00e9 approfondi de la certification B Corp :<\/p>\n

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  1. D\u00e9finition et d\u00e9livrance<\/strong>: la certification B Corp est d\u00e9livr\u00e9e par B Lab, une organisation am\u00e9ricaine \u00e0 but non lucratif, et est r\u00e9pandue dans 78 pays et 155 secteurs diff\u00e9rents. Pour obtenir et conserver la certification, les entreprises doivent obtenir un score minimum sur un questionnaire analysant leurs performances environnementales et sociales et int\u00e9grer leur engagement envers les parties prenantes dans leurs documents statutaires.<\/li>\n
  2. Buts et objectifs<\/strong>: L’objectif du mouvement mondial B Corp est de veiller \u00e0 ce que les performances environnementales et sociales des entreprises soient mesur\u00e9es de mani\u00e8re aussi rigoureuse que leurs performances \u00e9conomiques. La certification B Corp est reconnue comme une norme tierce qui exige des entreprises qu’elles atteignent des performances \u00e9lev\u00e9es en mati\u00e8re de durabilit\u00e9 sociale et environnementale, en rendant leur score publiquement transparent gr\u00e2ce au protocole d’\u00e9valuation de l’impact B.<\/li>\n
  3. Avantages<\/strong>: l’obtention de la certification B Corp peut pr\u00e9senter plusieurs avantages, notamment
    – Comparez vos performances environnementales et sociales \u00e0 celles d’autres entreprises.
    – Acc\u00e8s \u00e0 des conventions, des r\u00e9ductions et des campagnes globales pour l’entreprise et les employ\u00e9s.
    – Se diff\u00e9rencier sur le march\u00e9, attirer les talents et prot\u00e9ger la mission de l’entreprise.<\/li>\n
  4. Inconv\u00e9nients<\/strong>: les inconv\u00e9nients sont les suivants
    – L’\u00e9valuation de B Lab et les donn\u00e9es fournies ne sont pas enti\u00e8rement publiques.
    – Certaines entreprises trouvent le questionnaire rigoureux et difficile \u00e0 remplir.
    – B Lab n’est pas un organisme de certification accr\u00e9dit\u00e9 par l’IAF et le mod\u00e8le adopt\u00e9 n’est pas une norme ISO.<\/li>\n
  5. Processus de<\/strong> certification : Pour obtenir la certification, l’entreprise remplit le questionnaire B Impact Assessment, un outil d’analyse en ligne gratuit et confidentiel. Les entreprises qui obtiennent un score minimum de 80 points sur 200 sont v\u00e9rifi\u00e9es dans le cadre d’un processus de validation. L’entreprise doit ensuite produire les documents justificatifs pour poursuivre et obtenir la certification. L’outil d’\u00e9valuation couvre diff\u00e9rents domaines de l’entreprise et mesure les impacts positifs dans diff\u00e9rents domaines, fournissant des indications utiles sur les performances \u00e9conomiques, sociales et environnementales de l’entreprise, m\u00eame sans entamer le processus de certification.<\/li>\n
  6. Impact mondial<\/strong>: les entreprises certifi\u00e9es B Corp sont consid\u00e9r\u00e9es comme des leaders dans le mouvement mondial en faveur d’une \u00e9conomie inclusive, \u00e9quitable et r\u00e9g\u00e9n\u00e9ratrice. Contrairement \u00e0 d’autres certifications, B Lab est unique dans sa capacit\u00e9 \u00e0 mesurer l’ensemble de l’impact social et environnemental d’une entreprise.<\/li>\n
  7. Normes de durabilit\u00e9<\/strong>: La certification B Corp exige un processus rigoureux de mesure et d’analyse du profil de durabilit\u00e9 de l’entreprise par B Lab. Si les normes requises sont respect\u00e9es, l’entreprise peut obtenir la certification B Corp.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Le g\u00e9ant sud-am\u00e9ricain des cosm\u00e9tiques Natura & Co accorde de l’importance \u00e0 la durabilit\u00e9 pour la r\u00e9ussite de son entreprise. La certification B Corp obtenue en 2014 et la Sustainability Vision 2050 t\u00e9moignent de l’engagement de l’entreprise, contribuant \u00e0 sa r\u00e9putation et \u00e0 sa prosp\u00e9rit\u00e9 financi\u00e8re.<\/p>\n","protected":false},"author":1,"featured_media":4026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44,40],"tags":[],"class_list":["post-4025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","category-non-classifiee"],"yoast_head":"\nLa nature : un g\u00e9ant de la durabilit\u00e9 - OxygenSavesThePlanet<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nature : un g\u00e9ant de la durabilit\u00e9 - OxygenSavesThePlanet\" \/>\n<meta property=\"og:description\" content=\"Le g\u00e9ant sud-am\u00e9ricain des cosm\u00e9tiques Natura & Co accorde de l'importance \u00e0 la durabilit\u00e9 pour la r\u00e9ussite de son entreprise. La certification B Corp obtenue en 2014 et la Sustainability Vision 2050 t\u00e9moignent de l'engagement de l'entreprise, contribuant \u00e0 sa r\u00e9putation et \u00e0 sa prosp\u00e9rit\u00e9 financi\u00e8re.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oxygensavestheplanet.com\/fr\/la-nature-un-geant-de-la-durabilite\/\" \/>\n<meta property=\"og:site_name\" content=\"OxygenSavesThePlanet\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-25T12:43:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T11:48:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oxygensavestheplanet.com\/wp-content\/uploads\/2023\/10\/Natura.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gianluca Chinetti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gianluca Chinetti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/fr\\\/la-nature-un-geant-de-la-durabilite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/fr\\\/la-nature-un-geant-de-la-durabilite\\\/\"},\"author\":{\"name\":\"Gianluca Chinetti\",\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/fr\\\/#\\\/schema\\\/person\\\/566099e12ed8cab9d6dfd8cdb0454e1a\"},\"headline\":\"La nature : un g\u00e9ant de la durabilit\u00e9\",\"datePublished\":\"2023-10-25T12:43:30+00:00\",\"dateModified\":\"2023-10-31T11:48:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/fr\\\/la-nature-un-geant-de-la-durabilite\\\/\"},\"wordCount\":754,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/fr\\\/la-nature-un-geant-de-la-durabilite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Natura.jpg\",\"articleSection\":[\"Blog\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/oxygensavestheplanet.com\\\/fr\\\/la-nature-un-geant-de-la-durabilite\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/fr\\\/la-nature-un-geant-de-la-durabilite\\\/\",\"url\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/fr\\\/la-nature-un-geant-de-la-durabilite\\\/\",\"name\":\"La nature : un g\u00e9ant de la durabilit\u00e9 - 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