{"id":1822,"date":"2023-09-28T10:59:28","date_gmt":"2023-09-28T08:59:28","guid":{"rendered":"https:\/\/oxygensavestheplanet.com\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\/"},"modified":"2023-10-22T15:26:43","modified_gmt":"2023-10-22T13:26:43","slug":"a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde","status":"publish","type":"post","link":"https:\/\/oxygensavestheplanet.com\/pt-br\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\/","title":{"rendered":"A Uni\u00e3o Europeia toma uma posi\u00e7\u00e3o contra o greenwashing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1822\" class=\"elementor elementor-1822 elementor-551\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20589ec e-flex e-con-boxed e-con e-parent\" data-id=\"20589ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c99cf elementor-widget elementor-widget-text-editor\" data-id=\"74c99cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sala de imprensa do Parlamento Europeu:<\/p>\n<p>O Parlamento Europeu adoptou recentemente medidas para refor\u00e7ar os direitos dos consumidores e garantir a transpar\u00eancia da publicidade aos produtos. Foi alcan\u00e7ado um acordo para atualizar e alargar a atual lista da UE de pr\u00e1ticas comerciais proibidas, que abordar\u00e1 as quest\u00f5es prevalecentes do &#8220;greenwashing&#8221; e do desgaste prematuro dos produtos.<\/p>\n<p>Eis o que precisa de saber sobre os \u00faltimos desenvolvimentos:<\/p>\n<h5>Pr\u00e1ticas proibidas:<\/h5>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Utiliza\u00e7\u00e3o de termos ambientais vagos, como &#8220;eco&#8221;, &#8220;natural&#8221;, &#8220;biodegrad\u00e1vel&#8221;, sem provas concretas de um excelente desempenho ambiental.<\/li>\n<li>Comercializar produtos concebidos com uma carater\u00edstica que reduz o seu tempo de vida \u00fatil sem fornecer informa\u00e7\u00f5es relevantes sobre essas caracter\u00edsticas.<\/li>\n<li>Afirmar que um produto tem um impacto ambiental neutro ou positivo com base em sistemas de compensa\u00e7\u00e3o de emiss\u00f5es.<\/li>\n<li>Promo\u00e7\u00e3o de r\u00f3tulos de sustentabilidade n\u00e3o apoiados por autoridades p\u00fablicas ou de certifica\u00e7\u00e3o aprovadas.<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Biljana Borzan comentou os recentes desenvolvimentos: &#8220;Estamos a preparar o caminho para que os consumidores possam fazer escolhas informadas. Desde a chamada de aten\u00e7\u00e3o para as garantias legais em todas as lojas da UE e em algumas embalagens at\u00e9 um novo r\u00f3tulo que indica garantias alargadas, a UE est\u00e1 a dar prioridade \u00e0 durabilidade e \u00e0 transpar\u00eancia. A s\u00e9rie de alega\u00e7\u00f5es ambientais vagas ter\u00e1 agora de ser apoiada e as alega\u00e7\u00f5es de compensa\u00e7\u00e3o ser\u00e3o estritamente proibidas&#8221;.<\/p>\n<h5>O que \u00e9 que se segue?<\/h5>\n<p>Antes de se tornar legisla\u00e7\u00e3o oficial, o acordo provis\u00f3rio ter\u00e1 de ser aprovado pelo Parlamento e pelo Conselho. A vota\u00e7\u00e3o dos eurodeputados est\u00e1 prevista para novembro. Uma vez ratificadas, os Estados-Membros dispor\u00e3o de dois anos para incorporar as novas regras na legisla\u00e7\u00e3o nacional.<\/p>\n<p>Com estas iniciativas, a Uni\u00e3o Europeia d\u00e1 passos significativos no sentido de proteger os consumidores de pr\u00e1ticas enganosas e de lhes permitir obter mais informa\u00e7\u00f5es sobre os produtos.<\/p>\n<h5>Coment\u00e1rio de OxygenSavesthePlanet:<\/h5>\n<p>Embora acolhamos com entusiasmo a posi\u00e7\u00e3o do Parlamento Europeu sobre o greenwashing e a \u00eanfase na durabilidade dos produtos, estamos um pouco preocupados com a elimina\u00e7\u00e3o total dos projectos de compensa\u00e7\u00e3o de carbono. Nem todas as iniciativas de compensa\u00e7\u00e3o de carbono s\u00e3o iguais, e uma proibi\u00e7\u00e3o geral poderia n\u00e3o ter em conta o valor potencial de algumas iniciativas verdadeiramente eficazes.<\/p>\n<p>Os projectos ARR (Arboriza\u00e7\u00e3o, Refloresta\u00e7\u00e3o e Revegeta\u00e7\u00e3o), por exemplo, s\u00e3o promissores e podem fazer progressos significativos no sequestro de carbono e na recupera\u00e7\u00e3o dos nossos ecossistemas. A chave reside num acompanhamento rigoroso para garantir que estes projectos cumprem as suas promessas e contextualizam o seu impacto nos produtos.<\/p>\n<p>No entanto, embora estas iniciativas sejam essenciais, n\u00e3o devemos perder de vista o panorama geral. \u00c9 urgente abordar as emiss\u00f5es que n\u00e3o podem ser reduzidas imediatamente. Isto inclui a reimagina\u00e7\u00e3o dos processos de produ\u00e7\u00e3o e a gest\u00e3o da polui\u00e7\u00e3o resultante da log\u00edstica. Trata-se de um problema multifacetado e, embora apoiemos a abordagem pr\u00f3-ativa da UE, temos de nos certificar de que n\u00e3o pomos de lado instrumentos valiosos na luta mais vasta contra as altera\u00e7\u00f5es clim\u00e1ticas.<\/p>\n<p>Fonte: <a href=\"https:\/\/www.europarl.europa.eu\/news\/en\/press-room\/20230918IPR05412\/eu-to-ban-greenwashing-and-improve-consumer-information-on-product-durability\">Sala de Imprensa da UE<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O Parlamento Europeu est\u00e1 a proibir o &#8220;greenwashing&#8221;. Preocupa\u00e7\u00e3o com a rejei\u00e7\u00e3o generalizada dos projectos de compensa\u00e7\u00e3o de carbono. Aprova\u00e7\u00e3o prevista para novembro; legisla\u00e7\u00e3o nacional actualizada no prazo de dois anos.<\/p>\n","protected":false},"author":1,"featured_media":1673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33,20],"tags":[],"class_list":["post-1822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Uni\u00e3o Europeia toma uma posi\u00e7\u00e3o contra o greenwashing - OxygenSavesThePlanet<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Uni\u00e3o Europeia toma uma posi\u00e7\u00e3o contra o greenwashing - OxygenSavesThePlanet\" \/>\n<meta property=\"og:description\" content=\"O Parlamento Europeu est\u00e1 a proibir o &quot;greenwashing&quot;. Preocupa\u00e7\u00e3o com a rejei\u00e7\u00e3o generalizada dos projectos de compensa\u00e7\u00e3o de carbono. Aprova\u00e7\u00e3o prevista para novembro; legisla\u00e7\u00e3o nacional actualizada no prazo de dois anos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oxygensavestheplanet.com\/pt-br\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\/\" \/>\n<meta property=\"og:site_name\" content=\"OxygenSavesThePlanet\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-28T08:59:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-22T13:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oxygensavestheplanet.com\/wp-content\/uploads\/2023\/09\/EU.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gianluca Chinetti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gianluca Chinetti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/\"},\"author\":{\"name\":\"Gianluca Chinetti\",\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/566099e12ed8cab9d6dfd8cdb0454e1a\"},\"headline\":\"A Uni\u00e3o Europeia toma uma posi\u00e7\u00e3o contra o greenwashing\",\"datePublished\":\"2023-09-28T08:59:28+00:00\",\"dateModified\":\"2023-10-22T13:26:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/\"},\"wordCount\":550,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/EU.jpg\",\"articleSection\":[\"Blogue\",\"N\u00e3o categorizado\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/\",\"url\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/\",\"name\":\"A Uni\u00e3o Europeia toma uma posi\u00e7\u00e3o contra o greenwashing - OxygenSavesThePlanet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/EU.jpg\",\"datePublished\":\"2023-09-28T08:59:28+00:00\",\"dateModified\":\"2023-10-22T13:26:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/pt-br\\\/a-uniao-europeia-toma-uma-posicao-contra-a-lavagem-verde\\\/#primaryimage\",\"url\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/EU.jpg\",\"contentUrl\":\"https:\\\/\\\/oxygensavestheplanet.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/EU.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"European union logo. 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